What Choice Do You Have?

I know someone who has a lot of trouble making choices.  Every choice, from deciding what colour shirt to wear to choosing a career change, is a major undertaking. It’s painful to watch.

Sheena Iyengar studies how we make choices — and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.